Project Overview

Cooline is a premium brand specializing in heavy-duty cooling radiators for trucks, generators, and passenger cars. Their exhibition goal was to solidify their market presence and display the structural durability and cooling efficiency of their copper and aluminum products.

Design & Concept

Adhering to the “Cooling” concept, we went with a fresh frosty-white, deep navy blue, and ice-blue LED strip color theme. The booth features custom, vertical steel wall-mount displays that make heavy copper radiators appear to float in mid-air. Clear acrylic shields are placed in front of delicate radiator fins to protect them from crowd damage while keeping them fully visible.

Key Features & Results

• Ice-Blue LED Accents: Strategic linear lighting integrated along the stand’s base and top, giving a cold, cooling vibe that perfectly matches the product.

• Heavy-Duty Floating Displays: Custom-engineered frames holding heavy-weight truck and generator radiators securely on the walls.

• Quick-Quote Hub: A central, prominent reception counter designed to instantly issue catalog downloads and register potential distributor inquiries.